Johnnie Walker Global Launch
The age old paradigm is that progress comes with hardship, overcoming obstacles and blood, sweat and tears. We teamed up with Johnnie Walker to turn this formula for success on its head, to show the world that it's those who live with joy are the ones who go the furthest. We worked with psychologist and specialist in human happiness, Matt Killingsworth, to help us prove that a positive mindset is the strongest asset in your arsenal. In September 2015 we launched a global Johnnie Walker campaign featuring Jude Law, Eva Hakansson, Don Jazzy, OK Go, and a host of other fantastic characters to show that Joy Will Take You Further.
